When evaluating advertising performance, most marketers focus on cost versus reach. How much are we spending? How many people are we reaching? But…
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Categories: brand visibility , digital billboards , local campaigns , marketing strategy , mobile advertising , Montreal advertising
What Makes an Ad Unmissable in a City Like Montreal? (Hint: It’s Not Size)
Walk through any busy street in Montreal, and you will see it immediately. Ads are everywhere. Large billboards. Storefront signage. Transit displays.…
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Categories: advertising strategy , media mix , mobile advertising , Montreal advertising , privacy-focused marketing , real-world retargeting
The Missing Layer in Your Media Mix: Real-World Retargeting Without Cookies
For years, retargeting has been one of the most reliable tools in a marketer’s playbook. Someone visits your site. They browse a…
