It is a common belief in advertising that better results come from bigger budgets. More spend means more reach. More reach…
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Categories: hyper-local campaigns , Montreal marketing , advertising ROI , brand recall , campaign optimization , local advertising , neighbourhood marketing
How to Own a Neighbourhood (Without Increasing Your Ad Spend)
Most local campaigns try to reach as many people as possible. More areas. More placements. More impressions. It feels like the right…
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Categories: hyper-local campaigns , campaign optimization , digital billboards , local advertising , mobile advertising , Montreal , Quebec , ROI
Why Your Local Advertising Isn’t Working (And It’s Not Your Creative)
If your local campaigns are underperforming, the first instinct is usually to fix the creative. Change the visuals. Rewrite the headline.…
