"Target Montreal." It sounds specific enough for a local advertising campaign. After all, you have narrowed the audience from an entire…
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Categories: Cross Channel Strategy , Digital Advertising , Media Planning , Mobile OOH
How Mobile Out-of-Home Advertising Fits Into a Modern Media Mix
A modern media plan can get crowded quickly. Search captures intent. Social creates discovery and conversation. Video tells a richer story.…
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Categories: Campaign Strategy , Media Planning , mobile advertising , Out of Home Media
What Should You Look for in a Mobile Advertising Partner?
Choosing a mobile advertising partner should involve more than comparing prices and available ad space. You are also choosing who will…
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Categories: Geographic Targeting , local advertising , Media Planning , Out of Home Media
Montreal Is Not One Audience: Why City-Wide Advertising Needs Local Precision
A campaign can target Montreal accurately and still target its audience poorly. That sounds contradictory until you look at what "Montreal"…