Marketing has become exceptionally good at reaching people on screens. Search ads appear when someone types a query. Social campaigns…
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Categories: Advertising Measurement , Brand Awareness , Campaign Analytics , Local Marketing
Brand Awareness Is Hard to Measure. Your Local Advertising Shouldn’t Be
Ask a marketing team whether brand awareness matters and the answer is almost always yes. Ask exactly how much a particular…
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Categories: Brand Strategy , Digital Marketing , Local Marketing , Out-of-Home Advertising
From Screen to Street: Why Digital Marketing Needs a Physical Brand Presence
A brand can be everywhere online and still feel strangely absent from the real world. It can rank on Google. Fill…